We may collect information that you voluntarily provide to us, as well as certain information collected automatically when you use our website.

Information You Provide

Depending on how you interact with Whalefinch, we may collect:

• Full name
• Email address
• Phone number
• Company or business name
• Website or social media profiles
• Information submitted through contact or enquiry forms
• Project requirements and business information
• Any other information you choose to provide when communicating with us

Please do not submit sensitive personal information through our website unless it is specifically requested and necessary for the service.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages visited
• Time spent on pages
• Referring website or source
• General website usage and interaction data

This information helps us understand how visitors use our website and improve its performance and user experience.

2. How We Use Your Information

Whalefinch may use the information we collect to:

• Respond to your enquiries and requests
• Provide information about our services
• Prepare proposals and communicate about projects
• Deliver and manage our digital marketing services
• Improve our website, services, and user experience
• Understand website traffic and visitor behaviour
• Send relevant business communications where permitted by law
• Maintain website security and prevent fraudulent or unauthorized activity
• Comply with applicable legal and regulatory requirements

We only use personal information for legitimate business purposes and in accordance with applicable privacy laws.

3. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve functionality, understand website usage, and measure marketing performance.

Cookies may help us:

• Remember certain preferences
• Understand how visitors navigate our website
• Analyze website traffic
• Improve website performance
• Measure the effectiveness of advertising and marketing campaigns

You can control or disable cookies through your browser settings. However, disabling certain cookies may affect some website functionality.

4. Analytics and Third-Party Services

We may use third-party tools and platforms to help us analyze website traffic, understand user behaviour, and improve our marketing activities.

These services may include platforms such as Google Analytics, Google Ads, Meta (Facebook/Instagram), LinkedIn, or other marketing and analytics platforms, depending on the tools used by Whalefinch.

These third parties may collect or process information according to their own privacy policies. We recommend reviewing the privacy policies of these services for more information about how they handle data.

5. How We Share Your Information

Whalefinch does not sell or rent your personal information to third parties.

We may share information with trusted third-party service providers when necessary to operate our business or provide services to you. These may include:

• Website hosting providers
• Analytics providers
• Email and communication platforms
• Advertising and marketing platforms
• Payment or invoicing service providers, where applicable
• Professional advisers or service providers
• Government authorities or legal entities when required by law

We take reasonable steps to ensure that third-party service providers handle information appropriately and only for legitimate purposes.

6. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, misuse, alteration, disclosure, or destruction.

However, no method of transmitting or storing information online can be guaranteed to be completely secure. Therefore, while we work to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our services, maintain business records, resolve disputes, and comply with legal or regulatory obligations.

When information is no longer required, we may securely delete or anonymize it where appropriate.

8. Your Privacy Rights

Depending on applicable laws, you may have certain rights regarding your personal information, including the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information where legally applicable
• Withdraw consent where processing is based on consent
• Object to certain uses of your information
• Request restrictions on certain processing activities

To exercise any applicable rights, you can contact us using the details provided below.

9. Marketing Communications

If you provide your contact information, we may occasionally contact you regarding our services, business updates, offers, or other relevant information, where permitted by applicable law.

You may request to stop receiving marketing communications at any time by contacting us or using the unsubscribe option included in applicable emails.

10. Third-Party Links

Our website may contain links to third-party websites, platforms, or services.

Whalefinch is not responsible for the privacy practices, content, or security of external websites. We encourage you to review the privacy policy of any third-party website you visit.

11. Children’s Privacy

Our website and services are intended for businesses and general audiences and are not directed toward children.

We do not knowingly collect personal information from children. If you believe that a child has provided personal information to us, please contact us so that we can take appropriate action.

12. International Data Transfers

Depending on the services and third-party platforms we use, your information may be processed or stored in countries outside your country of residence.

Where applicable, we take reasonable steps to ensure that such processing is carried out in accordance with applicable data protection requirements.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, technology, or applicable legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this page periodically.

By using the Whalefinch website, you acknowledge that you have read and understood this Privacy Policy.